Big thanks to Stanford GSB Marketing Professor Baba Shiv and Nir Eyal for letting me observe their Week 0 class “How Neuroscience Influences Human Behavior.” 
Since the course was comprised of four 3-hour long lectures, I ended up writing four posts and focused on an interesting insight from class. They were posted on the official Stanford GSB Tumblr, but in case you missed it - I listed them below in chronological order:
"Week 0" offers Stanford GSB students and faculty a unique opportunity to teach & learn
How Do Habits Help Your Business? 
How Do Companies Build Habit-Forming Products?
Why Gamification is Really Powerful
If you’re interested in learning more about the topic of psychology + human behavior + marketing - I highly recommend following @nireyal and his blog: nirandfar.com.
  • Camera: HTC ADR6300
  • Focal Length: 4mm

Big thanks to Stanford GSB Marketing Professor Baba Shiv and Nir Eyal for letting me observe their Week 0 class “How Neuroscience Influences Human Behavior.” 

Since the course was comprised of four 3-hour long lectures, I ended up writing four posts and focused on an interesting insight from class. They were posted on the official Stanford GSB Tumblr, but in case you missed it - I listed them below in chronological order:

  1. "Week 0" offers Stanford GSB students and faculty a unique opportunity to teach & learn
  2. How Do Habits Help Your Business? 
  3. How Do Companies Build Habit-Forming Products?
  4. Why Gamification is Really Powerful

If you’re interested in learning more about the topic of psychology + human behavior + marketing - I highly recommend following @nireyal and his blog: nirandfar.com.