Big thanks to Stanford GSB Marketing Professor Baba Shiv and Nir Eyal for letting me observe their Week 0 class “How Neuroscience Influences Human Behavior.”
Since the course was comprised of four 3-hour long lectures, I ended up writing four posts and focused on an interesting insight from class. They were posted on the official Stanford GSB Tumblr, but in case you missed it - I listed them below in chronological order:
- "Week 0" offers Stanford GSB students and faculty a unique opportunity to teach & learn
- How Do Habits Help Your Business?
- How Do Companies Build Habit-Forming Products?
- Why Gamification is Really Powerful
If you’re interested in learning more about the topic of psychology + human behavior + marketing - I highly recommend following @nireyal and his blog: nirandfar.com.